Make your brand messaging stick with a framework that helps you tell a consistent, cohesive brand story.

Why does it matter?

To create a strong brand, you need to consistently communicate:

• Who you are
• What you stand for
• What you do
• Why you're unique
• How you do it
• Why you’re invested in helping people

With well-articulated messaging, you can tell a cohesive story at every stage of the customer journey, ensuring every piece of content you create reinforces your brand value and helps achieve your goals.

Elements of Brand Messaging

Whether you’re building a brand from scratch or refreshing your existing messaging, you need a solid framework to communicate consistently across channels. Depending on your needs, this may include:

1. Brand essence (voice, tone, personality)
2. Value proposition