Preserve your brand integrity with beautifully designed and easy-to-use guidelines that keep your content on brand at all times.
Why does it matter?
If you want to cultivate brand recognition, you need to communicate consistently and cohesively. Everything from your blog articles and tweets to your website and packaging should reflect your brand. Unfortunately, without proper direction, it’s difficult to maintain strong brand integrity. You’re likely to see logos misused, the wrong colors, and other inconsistencies throughout the content. (This is especially true if you’re working with outside content creators who may not be as intimately familiar with your brand.) Over time, this inconsistent presentation can dilute your brand—and even hurt your credibility. To protect your brand, you need a comprehensive guide that empowers your team to tell your brand story effectively.
What Guidelines Include
A brand guide provides all the info content creators need to confidently produce on-brand content, no matter the medium. This includes detailed directions on how to apply brand elements, style guidelines, dos, and don’ts, etc. While some brands may include additional elements (depending on the type of content they create), guidelines should cover brand basics, such as:
What matters most is that your guidelines are thorough, accessible, and easy to apply.